Reis, Maria Vanessa Silva dosCampos, Robério Telmo2023-06-162022978-65-87959-08-5https://deposita.ibict.br/handle/deposita/355The behavioral gap that still exists, defined as the lack of Financial Education, causes a chaotic picture, both in urban and rural areas, being, in the latter, more impactful, considering that inequality is still perceptible, mainly in the socioeconomic aspect . People from rural areas, for the most part, depend on income from family farming and small businesses, which contribute to increasing national income, but the individuals taken as the focus of this study are classified in the group of the poorest in Brazil . Thus, the objective is to carry out a descriptive analysis of the residents and to evaluate and understand the financial behavior of these individuals who live in the rural area, object of the study, as well as their attitudes in decision-making that may result in positive consequences (or not) . The data and information come from a case study applied in the rural territory of Maciço de Baturité, in the State of Ceará. The analysis method used was clustering (grouping), applying the IBM SPSS Statistics 20 software. It is concluded that the rural territory analyzed has a low level of Financial Education. In addition, there are significant impacts on the relationship between the selected socioeconomic variable (gender) and financial education.application/pdfopenAccessEducação financeiraDesenvolvimentoMeio ruralFinancial educationDevelopmentCountrysideCiências Sociais Aplicadas; Ciências Agrárias.Capítulo de livro