EDUCAÇÃO FINANCEIRA COMO PROPOSTA FUNDAMENTAL PARA O FORTALECIMENTO DO DESENVOLVIMENTO DO MEIO RURAL NO TERRITÓRIO DO MACIÇO DE BATURITÉ - CEARÁ

Abstract

The still existing behavioral gap, defined as the lack of Financial Education, causes a chaotic, both in urban and rural areas, being, in the latter, more impactful, considering that inequality is still noticeable, mainly in the socioeconomic aspect. People from rural areas, in their most depend on income from family farming and small businesses, which contribute to the increase in national income, but the individuals taken as the focus of this study are classified in the group of poorest in Brazil. Thus, the objective is to carry out a descriptive analysis of the residents and to evaluate and understand the financial behavior of these individuals who live in the rural area, object of the study, as well as their attitudes in making decisions that may result in positive consequences (or not). The data and information comes from a case study applied in the rural territory of the Maciço de Baturité, in the State of Ceará. The analysis method used was clustering (grouping), applying the IBM SPSS software Statistics 20. It is concluded that the rural territory analyzed has a low level of Financial Education. Furthermore, the occurrence of significant impacts on the relationship between the selected socioeconomic variable (gender) and and financial education.