Marketing jurídico digital e a educação para o uso do sistema multiportas

Abstract

The work approaches the use of legal marketing in digital media as a way of educating clients on the use of extrajudicial means. Thus, a survey was conducted on the culture of litigation, predatory litigation, the crisis in the Judiciary, and the multi-door system. Subsequently, information and data were collected on the use of networks by lawyers and the education of clients on the use of extrajudicial means. The general objective of the paper was to understand how it is possible to move away from the culture of judgment and enter the culture of consensus, using technology to influence the population. Finally, research was carried out on the rules that involve the use of networks by legal professionals, involving an analysis of the OAB Code of Ethics, the OAB Statute, resolution 205/2021 – which deals with the topic of legal marketing – the OAB's summary statements on the topic, and the General Data Protection Law. Given the growing importance of the online environment, the research offers a comprehensive contextualization on the need for clear guidelines for lawyers in this scenario. The methodology adopted was inductive-deductive, based on the analysis of the challenges of the Brazilian justice system, an in-depth study of the multi-door system and a review of the literature on digital legal marketing, in addition to data collection. The specific objective is to prepare a guide that will help lawyers to conduct their digital marketing without fear and with greater accuracy. The expected result is that the manual will have a positive influence on the behavior of lawyers, who will avoid encouraging litigation and instead encourage consensus. The aim is to contribute to the training of ethical professionals, capable of using legal marketing strategies in an informative manner and within legal limits, promoting a more conscious and effective approach in the Brazilian legal context.